Case Study

TCL Super Bowl Trip + Cashback

“Get ready for the ultimate Super Bowl experience with TCL TVs – win cashback or an all-expenses-paid trip to Super Bowl LVII!

Inspire, together with TCL, one of the world’s largest TV manufacturer, launched a promotional campaign in Mexico during the Super Bowl season to encourage the purchase of TCL’s latest premium TVs.

Customers who purchased a 65″, 75″ or 85″ TCL TV model were eligible to participate in a digital scratch card game with the opportunity to win 100% cashback of their purchased TV or a chance to win an all-expenses-paid trip to the Super Bowl LVII for 10 people.

The 10 Super Prizes, a trip to the Super Bowl, included a round-trip flight from Mexico City to Phoenix, Arizona, USA, to experience the Super Bowl LVII live. Additionally, winners were provided with two nights’ accommodation at a hotel, as well as transfers to and from the airport, the stadium, and the hotel. The prize also covered travel expenses and included dinner on the day of arrival, as well as food and drinks on match day.

Through this promotion, TCL aimed to incentivize customers to upgrade to their premium TV models while also offering a unique and exciting experience to the lucky winners.


Marketing Collateral

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TCL Desktop - Code Entry
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TCL Desktop - Form Page
TCL Desktop - Game
TCL Desktop - Game-1
TCL Desktop - Game Win MP
TCL Desktop - Game Win
TCL Desktop - No Win


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