“Travel with your card – Explore Europe with Santander”
Santander, a renowned multinational financial services company and bank, devised a promotion to bolster credit card sales in Portugal.
The promotion spanned across three distinct promotional periods, and was aimed at incentivizing customers to sign up for participating credit cards.
As part of the promotion, customers who took out a participating credit card during the promotional periods received a complimentary flight voucher.
The flight voucher entitled the customer to two fare-free flights to select destinations in Europe.
Campaign Mechanics and Incentive Redemption
Marketing Collateral
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