Case Study

Ringgit Plus Travel Getaway

Ringgit Plus Travel Getaway Campaign

How the biggest online comparison site for credit cards and other financial products
in Malaysia offered exciting added value incentives to their customers

Client Profile
  • RinggitPlus is Malaysia’s biggest online comparison site for credit cards, personal loans, home loans and saving products.
  • The site is founded and operated by the Southeast Asian fintech start-up Jirnexu, headquartered in Kuala Lumpur, Malaysia.
  • In 2016, Jirnexu launched XpressApply, an online application and CRM technology as part of its business to provide financial institutions a channel to reach consumers digitally by handling banking product applications online.



Increase the number of emitted credit cards, issued by various financial institutions, through one specific channel: the price comparison website



We created a Free Flight Campaign that supports the narrative of consumers getting more when using the services of RinggitPlus instead of going directly to a financial institution to purchase a financial product. Each consumer who successfully applies to a credit card through the comparison site receives a free return flight voucher to one of 25 destinations across Southeast Asia.



Communication to Customers

“Apply for any of the eligible credit cards through RinggitPlus and receive a free flight.”


Campaign Mechanics and Incentive Redemption



Marketing Collateral

In line with its prominent positioning online, Ringgit Plus focussed all efforts in relation to marketing collateral on online banners.



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