Paydirekt Wellness Reward
How Paydirekt promotes its easy and secure online payment method to consumers in Germany.
Client Profile
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- PayDirekt is an industry-wide cooperation between German private and cooperative banks, which allows customers to make online bill payments and to exchange money with other customers.
- It allows those who shop online, to pay securely and directly from their bank account.
- Paydirekt is a form of payment that is integrated into the systems of the participating banks and subject to the strict requirements of the German banking industry.
- As such it is a secure alternative to PayPal, ApplePay, SamsungPay or AliPay.
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Objective
Increase the use of paydirekt to pay for purchases made at participating retail partners.
Strategy
We created a Rewards & Incentives tailored to Paydirekt specific needs: Each user that made a minimum of three transactions with paydirekt of at least 5€ each during the promotional period, receive a free wellness treatment in their chosen location. Customer received the voucher per post or e-mail.
Communication
Make a minimum of three transactions with paydirekt of at least 5€ each during the promotional period and receive a free wellness treatment in your chosen location.”
Campaign Mechanics and Incentive Redemption
Marketing Collateral & Media
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