Case Study

EUROdilla – Scratch Card Game

Rodilla Case Study - Sales Promotion

EUROdilla – Scratch Card Game

Buy a Sandwich Multipack (12,16, 22, 30) and/or a Combo Wrap in a Rodilla store or through the app and get the chance to win special prizes during the EUROS in our scratch card game”.


Rodilla, a Spanish fast-food franchise specialised in sandwiches ran a scratch card game promotion during the EUROs rewarding its customers with the chance to win prizes such as an Official Spanish football jersey, an official EURO football, a barbeque grill, and/or a PS4 or PS5 FIFA 21 Champions Edition game.

The promotion took place in Spain during the EUROS throughout all their Rodilla restaurants and their online app.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

Cartel exterior pack
Cartel exterior wrap
Imagen Promocional
Winning Image 2
Columnas Exterior
Columnas Exterior

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