“SCRATCH AND WIN” WITH NAYOMI
“Spend over SAR 399 at Nayomi and have the chance to win a prize during Mother’s day and Ramadan with our scratch and win the game“.
Nayomi, a leading nightwear and lingerie brand in the Middle East wanted to increase its sales during Mother’s Day and Ramadan while giving back to its customers with the chance to either win a Flower Bouquet, during the Mother’s Day Promotion or a VIP 12-month Shahid subscription during Ramadam.
Everyone gets the chance to win! Discount codes for the customers who didn’t win one of the above prizes and a prize draw participation to win a free hotel stay.
The scratch card game ran in over 150 stores in 5 different countries: KSA, UAE, Qatar, Bahrain, Kuwait, and Oman.
Campaign Mechanics and Incentive Redemption
Marketing Collateral
