Case Study

Maserati – Taste Drive Restaurant Voucher

Maserati – Taste Drive Restaurant Voucher

Book a Maserati test drive with Al Tayer Motors Maserati dealership during the promotional period and receive your ‘Taste Drive Restaurant Voucher’”.

Maserati, an Italian luxury vehicle manufacturer, partnered with us to run a promotion in the UAE to incentivize sales. Each customer who booked a test drive received a restaurant voucher at one of the selected restaurants.

Customers were incentivized to try out the new Maserati models on a test drive creating amazing selling opportunities windows and brand awareness.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

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Mobile Home M

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