Case Study

L’Oréal Herbalia – Readly Subscription Giveaway

L’Oréal Garnier Herbalia – 3-Month Readly Subscription

Buy a L’Oréal Garnier Herbalia hair coloration product in the DM online store or their app and get a 3-months free Readly subscription”.

L’Oréal, one of the world’s largest cosmetics companies launched a promotion with the retailer DM to increase online sales of their Garnier Herbalia Hair coloration products. The promotion only runs through their online store and their DM App.

Customers who bought one Herbalia coloration product online could register and upload their purchase online via a promotional website and claim a 3-month Readly Subscription.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

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