Case Study

L’Oréal Elvital Cashback

L’Oréal Elvital – Cashback Promotion

Buy a L’Oréal Elvital product during the promotional period, test the product for 7 days and get your money back“.

L’Oréal, one of the world’s largest cosmetics companies launched a cashback promotion with their Elvital range across all retailers in-store in Germany. Customers are required to test the product for 7 days, give feedback on the product and request the cashback for the purchased product.

Customers can claim the cashback online on a promotional website and post their receipt with the qualified Elvital product to a dedicated address. Upon receipt one product max. €6.99 was refunded to their bank account within 14 days.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

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