Case Study

L’Oréal – Christmas Cashback Action 2020

L’Oréal Paris – Christmas Voucher Promotion

Buy a min. of €15 worth of L’Oréal Paris products in the DM online store and claim a €3 DM voucher”.

L’Oréal, one of the world’s largest cosmetics companies launched a Christmas promotion with the retail store DM to increase sales on L’Oréal Paris products.

Customers who purchased one or more L’Oréal Paris products worth €15 or more during the promotional period will get a  physical €3 DM voucher.

Customers could claim their physical gift card online on a promotional website. The card was sent to the qualified customer via post as a gift before Christmas.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

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