Case Study

Harley-Davidson – Restaurant Cashback

Harley-Davidson Taste Ride – Restaurant Cashback

Enjoy a dining out experience for every purchase of an eligible new Harley-Davidson motorcycle from an authorised Harley-Davidson dealership in Australia or New Zealand during the promotional period”.

Harley-Davidson, Inc. is an American motorcycle manufacturer providing an exclusive experience to Harley Davidson customers offering Restaurant Cashback Vouchers up to AUD60. Their objectives were to stimulate customer contact and sales leads by offering exclusive rewards, following the impact of the pandemic.

Qualifying customers were sent a voucher code to claim their offer on a promotional website uploading their restaurant receipt for their cashback.

The cashback was sent via prepaid electronic card.


Campaign Mechanics and Incentive Redemption


Marketing Collateral

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