BREAK OUT AND TOUR SALES PROMOTION
“Enjoy a Free Night Stay for 2 adults in a 4* hotel or a Bed & Breakfast across selected areas of New South Wales for every purchase of an eligible new Harley-Davidson motorcycle from an authorised Harley-Davidson dealership in Australia during the promotional period”.
Harley-Davidson, Inc. is an American motorcycle manufacturer providing an exclusive experience to Harley Davidson customers offering a 1-night accommodation & Breakfast for 2 adults at a 4 or 5-star hotel or B&B across New South Wales. Their objective was to stimulate customer contact and sales leads by offering exclusive rewards.
The areas of New South Wales were: the Blue and Snowy Mountains, North and South Coast, and Central West NSW.
Qualifying customers were sent a voucher code to claim their offer on a promotional website choosing their preferred locations and 3 different travel dates.
Campaign Mechanics and Incentive Redemption
Marketing Collateral
