Sparhandy Flight Promotion
How one of the fastest-growing online reseller in the mobile communications segment, promoted it’s mobile phone bundles in Germany.
Client Profile
- Sparhandy is an e-commerce German company for provider-independent mobile phone contracts and mobile devices based in Cologne (Germany).
- It works with all network operators and major service providers.
- Sparhandy achieved a growth of 654 percent and established itself as the market-leading independent online reseller for contract-based mobile services.
- Sparhandy also offers its own Allnet Flat tariffs in the telecom network.
- Sparhandy in 9th place in the Deloitte Technology Fast 50 Awards 2012.
Objectives
Increase the number of sales and sign-ups for the mobile phone bundles (Samsung Galaxy S9 and Huawei P20 Pro, both with an O2 plan) in Germany;
Strategy
We created a Free Flight campaign tailored to Sparhandy’s specific needs: All Customers who sign up to one of the two mobile phone bundles deals during the promotion period, automatically qualify for a return flight voucher. The voucher could be redeemed through the branded campaign website..
Communication
“Sign up one of the mobile phone bundles from Sparhandy and receive a European return flight ticket.”
Campaign Mechanics and Incentive Redemption
Marketing Collateral & Media
Fly with Sparhandy
