Case Study

Fly with GoPro

GoPro Flight Promotion

After the great success with the free flight campaign in Russia, GoPro is also promoting its GoPro HERO7 Black camera in Germany.


Client Profile
        • GoPro is an American technology company that manufactures action cameras.
        • In its first year, GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.
        • In November 2017, GoPro launched the Fusion camera, an omnidirectional camera which is capable of recording 360-degree footage. The Fusion was the first GoPro to feature an increased maximum resolution of 5.2K
        • In July 2018, GoPro announced that it had sold more than 30 million HERO cameras since inception.



    Increase the number of sales for the participant products: GoPro HERO7 Black.



    We created a Free Flight campaign tailored to GoPro’s specific needs: With the purchase of a GoPro HERO7 Black from a retailer participating in the promotion, the customer gets a free return flight as a present. The voucher could be redeemed through the branded campaign website.

    Dep and dest

    “With the purchase a GoPro HERO7 in one of the participating stores during the promotional period, Participants receive a free return European flight ticket.

    Campaign Mechanics and Incentive Redemption


    Marketing Collateral & Media

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    Overview share point
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