GoPro Flight Promotion
How GoPro promoted two of the world’s most versatile action cameras in Russia.
Client Profile
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- GoPro is an American technology company that manufactures action cameras.
- In its first year, GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.
- In November 2017, GoPro launched the Fusion camera, an omnidirectional camera which is capable of recording 360-degree footage. The Fusion was the first GoPro to feature an increased maximum resolution of 5.2K
- In July 2018, GoPro announced that it had sold more than 30 million HERO cameras since inception.
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Objectives
Increase the number of sales for the participant products: GoPro HERO7 Black and GoPro FUSION.
Strategy
We created a Free Flight campaign tailored to GoPro’s specific needs: With the purchase of a GoPro HERO7 Black or GoPro FUSION from a retailer participating in the promotion, the customer gets a free return flight as a present. The voucher could be redeemed through the branded campaign website.
Communication
Purchase a participating camera in one of the participating stores during the promotional period and receive a free return European flight ticket.”
Campaign Mechanics and Incentive Redemption
Marketing Collateral & Media
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