Case Study

Fly away with RHB

Fly away with RHB

How the fourth largest fully integrated financial services group in Malaysia promoted its premium programme attracting investment and new customers across the country.

Client Profile
    • RHB is the fourth largest fully integrated financial services group in Malaysia.
    • Its core business is streamlined into retail banking, business & transaction banking, wholesale banking, shariah business, international business and insurance.
    • RHB Banking Group has managed to maintain its position as one of the most innovative financial services providers not only in Malaysia but in the Asian region as well.
    • RHB awards: Asia Pacific Customer service (APCSC), The edge Malaysia’s best deals of the year, IFR Asia Awards, Asiamoney Brokers Poll, 10th annual best deal & Solution, The asset Benchmark research, Bursa Malaysia Broker, 10th annual best financial Institution in Southeast Asia, Ram award of Distinction, Market Pioneer – Lead Managers’ Recognition, The asset Triple a Islamic Finance, and many others.




Attract private investment into RHB’s UT/ASN/Banca funds and motivate new customers to join RHB with a premier membership which offers a world of privileges to their customers.



We created a Free Flight Campaign tailored to RHB’s specific needs. All Customers who invest in one of RHB’s eligible investment products and join as RHB premier, receive a free flight voucher.

The voucher could be redeemed through the branded campaign website.

Communication to Customers

“Sign up for a RHB Premier Programme and receive a free return flight ticket”


Campaign Mechanics and Incentive Redemption


Marketing Collateral




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