Fly away with RHB

How the fourth largest fully integrated financial services group in Malaysia promoted its premium programme attracting investment and new customers across the country.

Client Profile

- RHB is the fourth largest fully integrated financial services group in Malaysia.
- Its core business is streamlined into retail banking, business & transaction banking, wholesale banking, shariah business, international business and insurance.
- RHB Banking Group has managed to maintain its position as one of the most innovative financial services providers not only in Malaysia but in the Asian region as well.
- RHB awards: Asia Pacific Customer service (APCSC), The edge Malaysia’s best deals of the year, IFR Asia Awards, Asiamoney Brokers Poll, 10th annual best deal & Solution, The asset Benchmark research, Bursa Malaysia Broker, 10th annual best financial Institution in Southeast Asia, Ram award of Distinction, Market Pioneer – Lead Managers’ Recognition, The asset Triple a Islamic Finance, and many others.

Objective

Attract private investment into RHB’s UT/ASN/Banca funds and motivate new customers to join RHB with a premier membership which offers a world of privileges to their customers.

Strategy

We created a Free Flight Campaign tailored to RHB’s specific needs. All Customers who invest in one of RHB’s eligible investment products and join as RHB premier, receive a free flight voucher.

The voucher could be redeemed through the branded campaign website.