Fly away with De’Longhi
How one of the leading global brands for coffee makers successfully drives sales for their premium range of coffee machines in Romania.
Client Profile
- De’Longhi is one of the leading global brands for home appliances, particularly recognized for their coffee makers.
- The brand is known for the design of its products. Its Exclusive line of kitchen appliances won the Red Dot design award in 2007.
- Home Furnishing News recognized DeLonghi Design Director Giacomo Borin as one of the 50 most influential designers in the world in 2006.
- With headquarters are in Treviso, Italy, the group is present in 33 countries with direct commercial subsidiaries and sells its product to 75 countries across the world.
Objectives
The objectives were to increase sales for selected models of De’Longhi’s premium range of bean-to-coffee makers. The target market was Romania.
Strategy
We created a Free Flight Campaign tailored to De’Longhi’s specific needs, offering 4 departure airports and 32 unique destination cities across Europe,
Communication
“Buy a model of one of De’Longhi participating premium bean-to-coffee makers and receive a free flight voucher.”
Campaign Mechanics and Incentive Redemption
Marketing Collateral
