What did Leerdammer want to achieve?
A sales promotion of Leerdammer products at the point of sale to reward loyalty subscribers.
How did we inspire them with a promotion?
We have offered a promotion rewarding customers who buy at least two Leerdammer promotional products with a free magazine subscription (3 issues). All Leerdammer promotional products are provided with unique codes that allow the customer to enter the registration on our website after the purchase.
To cater for all tastes, the customer may choose between different subscriptions. We work closely with the respective publishers in order to guarantee smooth processing.
The promotion has been a great success with the target audience. Every day, new customers register for the promotion and are looking forward to receiving their favoured subscription soon.