Case Study

BPI Life Insurance – Eleven Sports Subscription

BPI Life Insurance – Eleven Sports Subscription

Buy a Life Insurance policy with BPI Bank Portugal and get a free 6-month Eleven Sports subscription”.

BPI, one of the major privately owned banks in Portugal, partnered with Eleven Sports, a multinational sports and entertainment media group, to increase and promote its Life Insurance policies through a sales promotion.

Customers who bought a BPI Life Insurance policy during the promotional period, received a unique voucher code via email to claim a 6-month Eleven Sports subscription online via a promotional website.

 

Campaign Mechanics and Incentive Redemption

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Marketing Collateral

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