Autohub Flight Promotion
How one of the top car dealership, distributor and auto service group acquired new customers and distributed its services in the Philippines.
Client Profile
- The Autohub Group is one of the top car dealership, distributor and auto service group in the Philippines.
- It is the exclusive distributor of class-leading automotive and transportation brands, such as Rolls-Royce, MINI, Lotus, Piaggio Ape, and Vespa.
Autohub Group Business continues further by providing quality products and services:
- V-Kool, an exclusively distributed brand of high-end car tint;
- Autohub Car Care Services (ACCS), a car care business which takes care of all your accessory needs;
- Click Car Leasing and Transport Services, rent a car or be chauffeur driven, hassle free;
- Autohub Institute of Technology (AIT), the premiere auto mechanics’ learning institute;
- Autohub Pre-Owned, accepting any brand you may want to trade-in, or purchase quality second-hand vehicles.
Objectives
Increase the number of sales, increase Revenue and target new customers.
Strategy
We created a Free Flight campaign tailored to Autohub’s specific needs and
- All Customers who purchase a car from Autohub Group during the promotion period automatically qualify for a return flight voucher.
- All Customers who purchase a car from Autohub Group during the promotion period in combination with car insurance, financing options or car accessories automatically qualify for a two return flight vouchers
The voucher could be redeemed through the branded campaign website, Fly with Autohub
Communication
“Any car purchased from Autohub Group qualifies the participant for a return flight ticket.
Any car purchased from Autohub Group in combination with car insurance, financing options or car accessories qualify the participant for two return flight tickets.”
Campaign Mechanics and Incentive Redemption
Marketing Collateral & Media
Fly with Autohub
