Mars Petcare – Scratch and Win Game
“Collect points on the Mars Petcare “Puppy App”, exchange them for play codes, and get the chance to win amazing prizes“.
Mars is an American multinational manufacturer of confectionery pet food. Mars wanted to promote their Mars Petcare “Puppy App” in the Philippines and partnered with us to help them achieve this with a scratch card game.
Customers collect points via the App to exchange them for play codes for a Scratch and Win game. We supplied the virtual game to be implemented into their App. Three different prize tiers such as silver, gold, and platinum are available. Scratch 3 out of 12 matching fields to win and choose out of a pool of prizes (5 different options per tier).
Campaign Mechanics and Incentive Redemption
Marketing Collateral
