Case Study

Take off with Inspire

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Take off with Inspire
(Wilson Communications)

How Hong Kong’s leading retailer for mobile phones successfully drives sales with a powerful free flight campaign


Client Profile
  • Wilson Communications is the leading retailer for mobile phones in Hong Kong.
  • The chain of 27 stores prides itself with excellent customer service and also offers tablets, drones, handsets and a range of accessories.
  • Customers benefit from a trade-in service in which they are able to sell used devices to Wilson in return for a discount on a new mobile phone, tablet or computer.

 

Objective

Increase the basket spend in Wilson retail stores in the Hong Kong area.

 

Strategy

We created a Free Flight Campaign tailored to Wilson’s specific needs. Upon reaching a minimum basket spend of HKD $6,500 (approx. £610), customers receive a free flight voucher from Hong Kong to 21 unique destination cities, reaching as far as Moscow and Dubai. The offer was communicated online and at the POS.

Destinations_2

Destinations

Departure

Departure Hong Kong


 

Communication to Customers

“Purchase products worth HKD $6,500 or more in a Wilson Communications store and receive a free flight voucher.”

Campaign Mechanics and Incentive Redemption
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Marketing Collateral

Wilson created a range of marketing collateral to communicate the offer to customers, including a boarding pass style flight voucher that was provided to qualifying customers at the POS.

Voucher-01
Online Application Flyer 01
Online Application Flyer 02

 

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