What did Reckitt Benckiser want to achieve?
A cross-branded promotion advertised at the POS that encourages customers to buy three Reckitt Benckiser cleaning products
How did we Inspire them?
Reckitt Benckiser put us in charge of the realisation of their key cross-branded promotion. Customers would get a reward associated with cleaning when buying three cleaning products worth 10 euros. Customers received a free professional housecleaning. Our partnership team contracted cleaning companies throughout Germany and used a concierge service system to book every customer a household help in their local area.