Case Study

Paydirekt Wellness Reward

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Paydirekt Wellness Reward

How Paydirekt promotes its easy and secure online payment method to consumers in Germany.

 

Client Profile
            • PayDirekt is an industry-wide cooperation between German private and cooperative banks, which allows customers to make online bill payments and to exchange money with other customers.
            • It allows those who shop online, to pay securely and directly from their bank account.
            • Paydirekt is a form of payment that is integrated into the systems of the participating banks and subject to the strict requirements of the German banking industry.
            • As such it is a secure alternative to PayPal, ApplePay, SamsungPay or AliPay.

       

      Objective

      Increase the use of paydirekt to pay for purchases made at participating retail partners.

       

      Strategy

      We created a Rewards & Incentives tailored to Paydirekt specific needs: Each user that made a minimum of three transactions with paydirekt of at least 5€ each during the promotional period, receive a free wellness treatment in their chosen location. Customer received the voucher per post or e-mail.

       

       

       

      Communication

      Make a minimum of three transactions with paydirekt of at least 5€ each during the promotional period and receive a free wellness treatment in your chosen location.”

      Campaign Mechanics and Incentive Redemption
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      Marketing Collateral & Media

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