Case Study

Fly with Medtimes

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Free Flight Promotion - Medical Services

Fly with Medtimes

How Medtimes, a diversified establishment provider of high quality medical and professional services reward its customers with a free flight.

 

Client Profile
  • Since its establishment in Hong Kong, Medtimes Medical Group has been an innovative pioneer recognized for its comprehensive medical services and industry-leading technologies.
  • As one of the handful one-stop medical experts focusing on genetic technologies in the Asia Pacific region, the group has been supporting the medical needs of clients in Hong Kong and Greater China with the best international research team, experienced medical staff, and the most advanced medical instruments.
  • As the trusted industry leader in medical examination, laboratory tests and genetic technology research, Medtimes has served over 200,000 clients and processed more than a million samples over the years.

 

Objectives

Aimed to both acquire new customers and increase sales for Medtimes products and services.

 

Strategy

We created a Free Flight campaign tailored to Medtimes’ specific needs: All Customers who purchase specific products from Medtimes or designated amount within the promotional automatically qualify for a return flight voucher. The voucher could be redeemed through the branded campaign website.

 

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Communication

“Purchase a healthcare plan from Medtimes within the promotional period and receive an international return flight ticket.”

Campaign Mechanics and Incentive Redemption
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Marketing Collateral & Media
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