Case Study

Fly with Zalando

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Fly with Zalando

How German e-commerce fashion retailer Zalando translated their mission statement of operating highly customer-centred into a sales promotion campaign with travel incentives

 

Client Profile
  • Zalando is a German e-commerce fashion retailer that maintains a cross platform online store that sells shoes, fashion and beauty items.
  • Since the company was founded in 2008, it has begun operating in fifteen European countries and worldwide.
  • Zalando initially specialised in the sale of footwear but has since included other areas of fashion and sports. The company also runs an off-price site for designer clothing dubbed Zalando Lounge with the tag line ‘Exclusive brands for amazing prices’.
  • Zalando’s competitive advantage comes through their customer-centered shipping, return and payment policies.

 

Objective

Increase sales with a campaign run in several countries across Europe simultaneously to maximise the impact.

 

Strategy

We created a Free Flight campaign where each customer with an order value of at least 100€ (in one purchase) within the promotional period received a free flight voucher that could be redeemed through the branded campaign website.

 

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Communication

“Placing an order value of at least 100€ (in one purchase) within the promotional period, receives a free flight voucher.”

Campaign Mechanics and Incentive Redemption
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Marketing Collateral & Media

Zalando promoted the campaign on their e-commerce platforms across all countries..

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