Case Study

Fly with Sparhandy

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Sparhandy Flight Promotion

How one of the fastest-growing online reseller in the mobile communications segment, promoted it’s mobile phone bundles in Germany.

 

Client Profile
  • Sparhandy is an e-commerce German company for provider-independent mobile phone contracts and mobile devices based in Cologne (Germany).
  • It works with all network operators and major service providers.
  • Sparhandy achieved a growth of 654 percent and established itself as the market-leading independent online reseller for contract-based mobile services.
  • Sparhandy also offers its own Allnet Flat tariffs in the telecom network.
  • Sparhandy in 9th place in the Deloitte Technology Fast 50 Awards 2012.

 

Objectives

Increase the number of sales and sign-ups for the mobile phone bundles (Samsung Galaxy S9 and Huawei P20 Pro, both with an O2 plan) in Germany;

 

Strategy

We created a Free Flight campaign tailored to Sparhandy’s specific needs: All Customers who sign up to one of the two mobile phone bundles deals during the promotion period, automatically qualify for a return flight voucher. The voucher could be redeemed through the branded campaign website..

 

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Communication

“Sign up one of the mobile phone bundles from Sparhandy and receive a European return flight ticket.”

Campaign Mechanics and Incentive Redemption
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Marketing Collateral & Media
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Fly with Sparhandy

 

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