Case Study

Fly with GoPro

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GoPro Flight Promotion

How GoPro promoted two of the world’s most versatile action cameras in Russia.

 

Client Profile
        • GoPro is an American technology company that manufactures action cameras.
        • In its first year, GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.
        • In November 2017, GoPro launched the Fusion camera, an omnidirectional camera which is capable of recording 360-degree footage. The Fusion was the first GoPro to feature an increased maximum resolution of 5.2K
        • In July 2018, GoPro announced that it had sold more than 30 million HERO cameras since inception.

     

    Objectives

    Increase the number of sales for the participant products: GoPro HERO7 Black and GoPro FUSION.

     

    Strategy

    We created a Free Flight campaign tailored to GoPro’s specific needs: With the purchase of a GoPro HERO7 Black or GoPro FUSION from a retailer participating in the promotion, the customer gets a free return flight as a present. The voucher could be redeemed through the branded campaign website.

     

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    Communication

    Purchase a participating camera in one of the participating stores during the promotional period and receive a free return European flight ticket.”

    Campaign Mechanics and Incentive Redemption
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    Marketing Collateral & Media

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