Case Study

Fly away with RHB

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Fly away with RHB

How the fourth largest fully integrated financial services group in Malaysia promoted its premium programme attracting investment and new customers across the country.


Client Profile
    • RHB is the fourth largest fully integrated financial services group in Malaysia.
    • Its core business is streamlined into retail banking, business & transaction banking, wholesale banking, shariah business, international business and insurance.
    • RHB Banking Group has managed to maintain its position as one of the most innovative financial services providers not only in Malaysia but in the Asian region as well.
    • RHB awards: Asia Pacific Customer service (APCSC), The edge Malaysia’s best deals of the year, IFR Asia Awards, Asiamoney Brokers Poll, 10th annual best deal & Solution, The asset Benchmark research, Bursa Malaysia Broker, 10th annual best financial Institution in Southeast Asia, Ram award of Distinction, Market Pioneer – Lead Managers’ Recognition, The asset Triple a Islamic Finance, and many others.

 

 

Objective

Attract private investment into RHB’s UT/ASN/Banca funds and motivate new customers to join RHB with a premier membership which offers a world of privileges to their customers.

 

Strategy

We created a Free Flight Campaign tailored to RHB’s specific needs. All Customers who invest in one of RHB’s eligible investment products and join as RHB premier, receive a free flight voucher.

The voucher could be redeemed through the branded campaign website.

Departure
Destinations
Communication to Customers

“Sign up for a RHB Premier Programme and receive a free return flight ticket”

 

Campaign Mechanics and Incentive Redemption
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Marketing Collateral

 

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