What did Zalando want to achieve?
An exceptional multinational promotion to reward a pre-selected group of customers at the end of the year.
How did we Inspire them with a promotion?
We used Christmas as an opportunity to reward pre-selected Zalando customers with the delivery of a free Nordmann fir straight to their doorstep. Customers were invited via email to purchase €50 worth of products on the Zalando online shop to qualify for the tree in a specific time period. Subsequently, customers received a voucher code to redeem on our website. In cooperation with Christmas tree distributors, we ansured that customers from Germany, Belgium and the Netherlands received their tree in time for Christmas.
The Zalando Christmas Tree promotion has been a huge success. Customers felt rewarded and enjoyed sending us lots of pictures of their beautifully decorated Christmas trees!