Case Study

Fly with IMG

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Fly with IMG

How the world’s largest indoor theme park promoted its park in Dubai with our Free Flights Campaigns.

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Client Profile
        • IMG Worlds of Adventure is an indoor amusement park in the United Arab Emirates in Dubai.
        • It´s the largest temperature controlled indoor themed entertainment destination in the world, covering an area in excess of 1.5 million square feet and the capacity to more than 20,000 guests a day.
        • The £750 million theme park was opened by Dubai’s ruler Sheikh Mohammed bin Rashid in August 2016.
        • It is now a global leader in sports, events, media and fashion, operating in more than 30 countries.
        • Theme park revenues in the United Arab Emirates expected to increase by 78% to $837 million (£648 million) in 2019, the park has a head start in positioning itself as one of the region’s leading entertainment centres.

     

    Objective

    Increase and promote the sales of IMG World Theme park admission tickets.

     

    Strategy

    We created a Free Flight campaign tailored to IMG’s specific needs: Customer purchase one or more IMG Theme Park Admission Tickets in the promotion period and receive a fare free flight. The ticket can be redeemed through the branded campaign website.

     

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    Communication

    “Enjoy your day in the world’s largest indoor theme park and win a fare return flight.

    Campaign Mechanics and Incentive Redemption
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    Marketing Collateral & Media

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