Written by Ellie Senior.

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Inspire – a travel expert specialising in loyalty and sales promotion – has further demonstrated its commitment to growth with the appointment of an additional business development manager.


Geanette Howard will be focused on expanding the client base of Inspire, which now has operations in over 20 countries, through the provision of its flagship product, The Inspire Travel Card.


Launched in 2005, the product works as a physical or digital gift card, which can be preloaded to any amount, for recipients to use when booking travel through Inspire’s dedicated ABTA, IATA and ATOL licensed agency.


Bringing the firm’s headcount 110, Geanette has 15 years’ experience in the voucher industry, having started her career at Whitbread before progressing to Boots and, most recently, SVM Global.


Keith Herman, managing director of Inspire, said: “Geanette’s appointment demonstrates our passion for providing companies with benefits and incentives that will make a true difference to their business.


“Having worked with such a wide variety of businesses, her experience is unrivalled and I’ve no doubt that she’ll be instrumental in our growth as we continue to not only meet our customers’ needs, but also exceed their expectations.”


Inspire has the capability to operate in any sector and has supplied the likes of SVM Global, Epson and Red Letter Days with its Inspire Travel Card product, as well as support throughout the sales process.


Geanette commented: “Travel will always be at the heart of Inspire’s business offering, and working in a role that allows me to offer a product that truly rewards recipients is extremely satisfying.


“The level of flexibility and choice Inspire is able to provide is incredible and, after all, who doesn’t love a holiday?”


In 2015, Inspire saw its turnover increase by 15 per cent to £17.7 million, thanks to a number of successful campaigns with Nivea, Samsung and MasterCard. This year, the company is on track to achieve £20 million in revenue and has invested over £100,000 to revamp its services in order to offer a more streamlined customer journey and efficient usability.


The firm also created the Inspire Travel Card for Charities and has been working for three years with Family Fund, a charity that provides grants for families raising disabled or seriously ill young people to take much-needed family breaks.

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