What did Samsung want to achieve?
A promotion that would incentivise the purchase of the Samsung Galaxy S6
How did we inspire them?
Every customer in Russia who bought a Galaxy S6 smartphone at one of the participating retailers received a free flight to a European city. For years we have been free flight experts and, thus, could manage all applications at best.
We sent numerous Samsung customers and their brand new Galaxy S6 smartphones to the major European cities. Samsung in Russia increased YoY sales by 61%.