What did Samsung want to achieve?
A sales promotion for the new Samsung washing machines and fridge-freezers.
How did we Inspire them with a promotion?
We organised two parallel running promotions motivating customers to purchase one of the new Samsung products.
Upon purchasing one of the efficient washing machines with super speed wash function, customers received a free Samsung wireless speaker – more time to enjoy the good things!
Customers purchasing a fridge-freezer received a free food supply and could choose between Hello Fresh boxes or 75-150 euro vouchers for high quality meat.
Inspire arranged the delivery of the speakers and provided the deli food vouchers.
With constantly growing product line, Samsung has started a similar promotion this year. Customers receive a free football shirt of the German national team or a high quality Weber Grill Bar-B-Kettle® – roll on summer!
The success of the promotion has shown that beside vouchers, hard-goods are also an effective incentive.